how to become a midlife blogger or influencer

How To Become a Midlife Blogger or Influencer

Whether you’re approaching midlife, somewhere in the middle of the mid, or on the far end of midlife, it’s not too late to learn how to become a midlife blogger or influencer.

It’s actually the perfect time to reinvent yourself, add a new dimension to your identity, or to create something of your own (for the first time in your life).

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My Story (and the Inspiration for this Blog Post)

I was sipping espresso a few days ago, when one of my daughter’s called me over to her side and said, “Mom, come and look at this video!”

I put down my precious mug of Lavazza and strolled over to her, half expecting to see some Instragram Reel.

Nope. Not so lucky.

Instead, with no warning at all (and trust me, as a mom, a warning was owed!), she shoved a screen in front of my face…and right there, I faced a video clip of my children as babies, toddlers, and preschoolers.

There they were. My babies when they were babies. Talking in those sweet baby voices. Giggling in those sweet baby giggles. Strapped into their baby seats and booster seats in the once upon a time family minivan, when a new, young family had to have a minivan.

Insert immediate tears into the story right here —->>>>> TEARS, Big MAMA Tears!

And then the video quickly panned to a brief shot of me, a young thirty-something, somewhat brand new mama, standing in my kitchen making food for my babies.

The Realization

That’s when it hit me. My babies are no longer babies, as much as I want to believe they are still babies.

But Even More Disturbing

Or perhaps more exciting. Or simply shocking….

I’m not quite the 30-something mama and woman I was then.

Now, my children are all too quickly approaching adulthood–and I’m all too quickly making tracks in midlife.

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Midlife Prospects and Possibilities

But despite the crocodile tears of seeing my children grow up, I am psyched at the prospects and possibilities of midlife.

And if you’re reading this right now, I suspect you also are psyched at the prospect of starting something new (like a blog), pursuing a dream (like becoming an influencer), or reinventing your life.

And I suspect you’re ready to start on that something new right now.

So, let’s get going.

Midlife is the Perfect Time to Start Something New

If you are a regular on my blog, you know that I’ve already taken some major, exciting midlife leaps. Blogging and inspiring others to travel, adventure, and homeschool their children is a steady theme in my life.

Blogging is no stranger in my life. When my babies were babies, I was an early mommy blogger in the blogosphere.

Now, in midlife, blogging has moved into a new position in my life, as I have more free time and attention to give to my writing.

What’s Midlife Anyway?

I probably have a skewed definition of midlife. That comes from a (male) doctor telling me during a checkup when I was in my late 20s that I was “approaching midlife.” Rapidly. I left that appointment terrified.

So, while late 20s may be nearly midlife for some, I think there is some idea that midlife begins somewhere around 40 or 45 or 50.

Seriously, who cares? One of the perks of growing older is year is that you get to call the shots when it comes to you, and that includes where midlife begins (or ends).

Why Become a Midlife Blogger or Influencer

Blogging, bloggers, and social media have grown up. We’re living in a time when blogging and social media can now be more than a hobby, entertainment, or way to pass time.

And life as a blogger or influencer is often about more than simply money for many, especially midlife bloggers. Although money is certainly part of the equation for most.


A “job” as a blogger or social media influencer is a legit career. Done well and done right, bloggers and influencers can make real money, ranging from pocket change to thousands (or much, much more) in income each month.

Becoming a midlife blogger or influencer could be a way to create a new job or career for yourself. A way to create your own income.

Hey, it can also be a great way to build up your travel nest egg or to become the “job” that allows to live a full-time travel lifestyle, think digital nomad.

Reinvent or Establish Yourself

But money isn’t the only reason to become a midlife blogger or influencer.

Blogging and establishing yourself as an influencer is a creative way to reinvent yourself. It can also help you transition from one job or identity (like full-time motherhood) to another.


Blogging in midlife is often a totally different experience than blogging during earlier stages of life. With midlife comes a sort of liberation and knowing of who we are, which gives freedom to writing.

Less searching for our own voice. More confidence in knowing what we want and what we don’t want. (Although, sometimes we don’t have a clue what we want, but there’s also an element of freedom and adventure in that). Greater comfort in expressing the layers of our own complexity. More confidence in writing what we want to write because we want to write it.

Or need to write.


Midlife is possibly the perfect time to become a blogger or influencer because we have more time. We tend to have a better grasp on work and life. A better grip on balancing demands, like work and family. By midlife, the kids are grown up, nearly grown, or increasingly independent–freeing up time to call your own.

More Daring, More Ready to Define Our Own Success

Along with midlife often comes a readiness to call the shots on our own existence. To define our own successes. To be more daring. And to be more brave. Especially where our own identity (and ultimately our happiness) is concerned.

As Elana of Midlife Blogger perfectly and succinctly advises those in midlife thinking about blogging: “Create the life and blog you want for yourself. It is time to break free of your limiting beliefs, the shackles of societal expectations and the responsibilities for others we have internalized. Be free to dream my friends! You’ve earned this.”

How to Become a Midlife Blogger or Influencer

If you want to become a midlife influencer or blogger, you can make it happen! Yes, I’m one of those cheerleading, I believe in you types. But I’m also realistic.

I know blogging takes a lot of work. Successful bloggers are successful because they pour in the time into their blogs. Blogging success rarely happens overnight. The same holds true for becoming an influencer. Building social media networks, followers, and growing audiences or communities take time. Rarely do people become instant influencers or develop overnight influencer status.

Sure, it can happen. A blog post can go viral. A tweet can get retweeted by someone notable that gains you instant traction. Your Tik Tok or YouTube video can go viral. Your Instagram photo could get featured or grab instant attention because of a perfectly timed post or hashtag.

But typically, hard work is the name of the blogging and influencer game. But this news is not meant to discourage you. If you want this, you can get it. So get after it now with these tips!

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Here’s How to Become a Midlife Blogger or Influencer

1. Put action to your dream.

If you want to become a blogger, you’re going to need a blog. If you’re going to become a social media influencer, you’re going to need to build social networks–and surely a blog, too, if you really want to grow and standout as a midlife influencer.

So, get to work building your blog and building your social networks!

2. Identify Your Niche.

What is it that you want to be known for? And what do you want to write about? What area or topic is something you love and could talk about without getting bored? What topic or area do you feel compelled to share or discuss with your readers or audience? You’ll want to pick a specific niche so you can build a community of followers around it. You want to make sure when people come to your site or social media account, they know what they’re getting and why they are there (and why want to stay and/or engage).

Niche Ideas include:

  • midlife reinvention
  • empty nest life
  • health and wellness
  • midlife beauty
  • relationships
  • divorce / widow
  • retired life
  • midlife fashion
  • midlife dating
  • money
  • solo travel

3. Join Blogging and Influencer groups.

You can find groups online, such as new blogger groups for Facebook, where other new bloggers can help you promote and grow your posts and social media presence. You can also learn a lot from these groups by the tips and questions you’ll come across.

4. Soak Up Everything You Can About Blogging.

Read, read, read everything you can about blogging and how to start blogging. Learn about affiliate marketing and monetizing your blog. Learn about SEO and keywords. Read even slightly obscure blog posts, like why you should or shouldn’t use Linktree to drive traffic from your social media to your blog.

5. Build a Quality Blog and Quality Social Media Channels.

You’ll want to create/write quality blog content. You’ll want to produce and post quality, interesting photos, videos, or other content that will attract attention and followers, and grow your community.

6. Build Trust and Engage with Your Audience and Community.

A common mistake is thinking that if you have a blog or social media presence that, if you build it, they will come. Maybe some will get lucky and they will come. However, for most, you need to work it. Promotion, promotion, promotion. Produce awesome content and promote like mad. Developing a base of loyal readers, followers, and communities requires trust and engagement. Engaging with your audience will help you gain their trust and loyalty. Engage with similar blogs and online content and get to know fellow bloggers in your niche. Leave blog or video or social comments. Engage with others on social media, not just your followers, but also with people who are doing similar things to what you’re doing.

7. Learn How to Use Hashtags.

Seriously! There is strategy to using hashtags. Maximize your time and visibility of your content by understanding what hashtags are most effective and when to use them.

8. Take Online Classes or Courses.

There are so many classes or courses online to teach to how to become a blogger or better blogger–or influencer. For example, if you don’t know how to leverage Pinterest. There’s a course (or hundreds) out there. If you don’t know how to use hashtags. There’s definitely a course out there for that too. You can find classes written or taught by popular bloggers. You can also find free courses on YouTube or on sites like Udemy. Be sure to check out the reviews before you drop any cash though!

9. Time Your Posts.

You’ll want to do some research to understand the trends of your blog or social media account. Consider Google Analytics. Consider creating a business account, such as on Pinterest or Instagram so you can analyze the habits of your readers and followers, and determine when/if there are better times to post or share your content.

10. Post Fresh Content Consistently.

Sure, life gets busy. But you’ll likely have the best luck growing your midlife blogging and influencer success by posting fresh content consistently. Your readers and community will appreciate knowing when they can count on you to deliver new content. Again, this goes back to trust, (brand) loyalty, and engagement. See #6 above.

11. Check Out What Other Midlife Bloggers and Influencers are Doing.

Of course, you want to do your own thing. You want to have your own style and establish yourself out there as your own midlife blogger and influencer. And you certainly don’t want to copy anyone else. However, don’t be afraid to learn from others who have already established successes in your areas.

For example, if you are interested in blogging about aging and beauty, you might LOVE to check out one of my favorite influencers on Instagram: Dian Griesel of @silverdisobedience or her beautiful, inspiring blog, Silver Disobedience. She inspires me to not fear growing old.

Another new midlife social media influencer that I like to follow because of midlife motivation (and one of my own Instagram followers) is @Midlife360.

It’s Never too Late to Make a Dream Happen

The sky isn’t the limit. And neither is age. If you dream about being a midlife blogger or influencer, chase after it!

Please Share the Love and Pin and Share This Post!!!

If this post gives you inspiration to become a blogger, or you know someone who needs to read this post, please consider sharing the love and pin, tweet, and share!

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Oh, after you bookmark this post, be sure to check out my 20 Things I Wish I Knew Before I Started Blogging. It’s sooooo good! And please follow me on the networks. I’d love to follow your blogging journey. 😉

Follow Julie on Social Media! 😉

Drop a comment below. I’d love to hear your reaction to this post and/or what you are doing to make your blogger or influencer dreams happen!

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28 thoughts on “How To Become a Midlife Blogger or Influencer”

  1. I love this! It’s so annoying how our society shuns any change after your 30’s. Let me live! I can do whatever I want when I want! Right?! Even though I’m not exactly midlife (35) I started my blog this year because I finally had the courage! Sometimes it takes people a little more time to do things.

  2. A couple of years under your belt might even mean writing with authority on the subject! Love all the tips and tricks!

  3. I’m right there with you (41) and allll about that second half of life being embraced. Thanks for the encouragement !

  4. What great advice, I’m new to the blogging world ( in my 50’s) and just love it! Blogging has opened my eyes to a whole new world and love meeting other’s that I can connect with. Thank you for writing this post, it hit home with me. I love your style and blog! Keep up the great work 🙂

  5. Those who are older have more experieinces and multiple perspectives to share. Why not blog about it and maybe make some additional income? Bravo!

  6. This post came at the perfect time! I am almost 43 and have had to reinvent myself after we moved back home to Ohio. I was a former 4-H Youth Development Agent and now had to find a new passion. I am an “older” mom with an almost 9-year-old son. I jumped into the blogging world two weeks ago and am in the building phase. Thanks for the encouragement!

  7. I love this! Every now and then I start doubting myself as a blogger because of my age. But you are SO right that I feel like I worry much less about expectations and limits than when I was younger. And I have more clarity about who I am and what I’m passionate about. Blogging is a lot of work, but it’s a passion project that I love!

  8. Loved your post. I am one of the woman who recently reinvent herself. I have started blogging 3 months back.Your post will surely help me to move ahead.It is an inspiration for me. Thanks for sharing!!

  9. This was a great read for me. I literally just put up my blog yesterday. It is not my first blog. Back in 2003 I started a blog and blogged until around 2012 when I got bored. I also made no money except for $75 in adsense which I couldn’t cash out because I did not reach $100(think it is still there come to think of it…)
    Anyways, I dove into ghostwriting and VA services then on to self publishing kids books so now years later I misss blogging and want to see since my mindset is different if I might be serious and make a real go of making money with a blog. I am 49 and dream of hitting the open road and living the #vanlife or rvlife once my two remaining teens leave home(5 years from now so just in time for me to build up my blog to be making a passive income).
    I have bookmarked your site and will definitely be back.

  10. Saving this! I was always scared to start my blog! I’m doing more of a lifestyle blog via my Instagram to start (@mollyheinevetter if you’re interested) but the longer you wait, the harder it will be to get started. A big thing I am doing lately is reaching out to brands I know and love. Plenty of rejection, but it’s worth a shot!

  11. Great tips, Julie. I actually got into serious blogging in my late 60s and I have been focusing on midlife to senior transition, with a little ‘how we got where we are’ thrown in.

    I’m still exploring ways to narrow the focus, but I see some things in your tips that will help.

  12. I just realized that I’m a midlife blogger!!! Lol. Thank you for this post and for encouraging those who find ourselves in this stage of life… even though I still feel like I am 20 inside.

  13. Excellent commentary. I’ve followed many of the same precepts in establishing my blog concerning life as a senior in the 21st century, but you articulated the reasons that I only had in my head when I started. I’ve added a back link to your site from mine.

  14. Beautiful post and so well written. This is a conversation that needs to be had more often! I’m a life coach currently working with a grandmother who is finally realizing that she deserves a life of her own outside of doting on the family like she has her entire life. It’s been beautiful to see her step into a new identity and discover (or re-discover) aspects of herself.

    1. Michelle, thank you so much for taking the time to leave a note and for your positive words. It sounds like your work is truly meaningful. Best wishes with your coaching and guiding people toward discovering new aspects of themselves. Julie

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